What do users do when interacting with your site, app, or landing page? Usability testing allows you to track this. Learn what pages attract the most traffic, which ones bounce, and what elements work and don’t work. Usability testing can reveal any issues BEFORE and AFTER you launch or add new features.
Want a digital product that will truly perform? Watch what real people do when interacting with your site, and make the right changes before you launch – it just makes sense, right?
Happy users means more conversions
No need to wonder why – get real world facts about user response from our range of testing methods.
EXPLORATIVE USABILITY TESTING
At IT Everywhere, we don’t recommend moving into the building process without exploratory testing to assess critical issues such as function, usability, and user response. Through various testing processes, our team can identify any areas that need to be streamlined for a higher level of functionality, speed, and above all, user response.
ASSESSMENT USABILITY TESTING
If you have an online product and need to assess performance, our testing team can help you identify the areas that need to be updated, changed, or altered for improved user response. If your product or service is not moving as it should, assessment testing can reveal why, and various technical and design actions taken to bring about better user engagement and response.
COMPARATIVE USABILITY TESTING
With more than one design or technology option, testing one against the other for performance will reveal which will be most appealing to your named target market. Each version is carefully developed to measure how your target audience responds. Our team employs advanced analytics to determine where users spend their time, and which version of the online product will bring in the highest number of conversions.
Our testing methods are laser precise
Hoping and wishing are nice, but don’t have much to do with how our team operates – we believe in facts, not opinions.
SOLVING PROBLEMS – BEFORE THEY HAPPEN
If your site, app, or other online product is confusing, hard to use, or loads to slowly, users bounce. Usability testing will reveal any problem areas so they can be resolved – before you lose customers and new business.
FACTS NOT OPINIONS
Opinions – everyone has one. Rather than building an online product based upon opinion, we gather the hard facts. Concrete, fact-based data, garnered through accurate, precision testing, is the only way to know what users like, dislike, and expect. We trust in the data, and say “see you later!” to opinion.
Where do your users land before they bounce? Simple errors in function or design can mean big losses of revenue. We find out why, and fix it fast.
DESIGNING FOR THE USER
Each design element should create a clear path to conversion. Usability testing reveals how well your titles, copy, images, and calls to action perform, and creates an opportunity to update for higher levels of response.